marketing and brand strategy portfolio
Bloom Studio
When Bloom Studio approached me, their online presence and client-facing materials no longer reflected the quality, professionalism, and personality of their brand. My goal was to create a cohesive client experience that aligned every touchpoint, from website copy to contracts, with their vision and brand identity.
the goal:
Bloom Studio had several opportunities for improvement:
-Website messaging lacked consistency and brand clarity.
-Client-facing documents did not reflect the visual identity of the business.
-Brand voice was not cohesive across platforms.
-The client journey needed a more polished and professional experience.
-Content and design elements were not fully aligned with the audience they hoped to attract.
my approach:
Website Redesign & Brand Alignment
I completely restructured and redesigned the website to create a more intentional user experience.
This included:
-Revising website copy to better reflect the brand voice
-Reorganizing site navigation for improved user flow
-Updating design elements for stronger visual consistency
-Refining calls-to-action to support conversion goals
-Ensuring the website reflected the studio's values and ideal client
Contract & Client Experience Design
Beyond the website, I redesigned client and employee-facing contracts and documentation to create a seamless brand experience.
Deliverables included:
-Custom contract design
-Brand-aligned formatting and layout
-Improved readability and professionalism
-Consistent visual identity across client materials
The result was a more elevated and cohesive experience from inquiry to booking.
Social Media Strategy & Brand Presence
A strong brand extends far beyond a website. To create a more cohesive and recognizable online presence, I reimagined Bloom Studio's social media platforms with a focus on consistency, engagement, and strategic growth.
Social Media Refresh
I redesigned and refined the studio's presence across Facebook, Instagram, and TikTok to better reflect the brand's personality, values, and ideal audience.
This included:
-Updating profile branding and visual consistency
-Refining content strategy and messaging
-Creating brand-aligned graphics and posts
-Establishing a more cohesive visual identity across platforms
-Developing content designed to increase engagement and reach
Measurable Growth
Through intentional content creation and platform optimization, the studio experienced significant growth in visibility and audience engagement during my time managing the brand.
Results Achieved:
-Increased overall profile reach by 40%
-Grew monthly content views from approximately 40,000 to over 140,000 at peak
-Increased average post performance from approximately 1,000 views per post to over 4,000 views per post
-Improved brand consistency and audience recognition across all major platforms
Impact:
Rather than simply posting content, the goal was to create a strategic social media presence that supported the overall brand experience. By aligning visuals, messaging, and content strategy, Essentially Bloom Studio was able to reach a larger audience, increase engagement, and strengthen its online presence. Once I left managing Bloom's social media, their views dropped to 70K.
Platform Analytics,
Mid Transformation
Cohesive Grid,
Consistent Reels
Before,
Inconsistent Posting
and Brand Design
Social Media Content Portfolio
High Performing Short-Form Video Content
Brand photography and content creation
To support Bloom Studio's rebrand and expanding service offerings, I planned and executed a comprehensive brand photography session designed to provide versatile marketing assets across multiple platforms.
The goal was to create a cohesive visual library that would support website updates, social media marketing, promotional materials, and the launch of the studio's newest extension-focused brand, The Extension Edit.
Deliverables Included:
-Professional team headshots
-Individual branding portraits for each stylist
-Lifestyle branding content for owner, Salem
-Marketing imagery for social media and website use
-Brand stock photography tailored specifically to Bloom Studio
-Launch content for The Extension Edit
-Team and salon environment imagery
-Creative Direction
Every image was intentionally created to align with Bloom Studio's refined brand identity while showcasing the personality, expertise, and professionalism of the team. Rather than relying on generic stock photography, I developed a custom visual library that provided authentic, on-brand content unique to the business.
Impact:
The resulting gallery supplied Bloom Studio with months of strategic content and established a cohesive visual foundation across their website, social media platforms, promotional materials, and brand launch campaigns.
project recap
Bloom Studio's transformation extended far beyond a website redesign. Through strategic marketing,
cohesive branding, content creation, and client experience development, every touchpoint of the business
was refined to create a more professional, recognizable, and engaging brand presence.
Over the course of this project, I:
✓ Completely redesigned and restructured the website
✓ Refined brand messaging and content strategy
✓ Redesigned client-facing contracts and documents
✓ Refreshed Facebook, Instagram, and TikTok platforms
✓ Increased profile reach by 40%
✓ Grew monthly content views from 40,000 to 140,000+
✓ Increased average post performance from 1,000 to 4,000+ views
✓ Produced strategic reel content and social media campaigns
✓ Executed a full-scale brand photography session
✓ Created launch content for The Extension Edit
✓ Delivered custom brand imagery for the salon team, stylists, and owner
✓ Developed a cohesive visual and marketing strategy across all platforms
the Result:
Bloom Studio now operates with a unified brand presence that reflects the quality of its services and creates a seamless experience for both current and prospective clients. By aligning the website, social media, content strategy, client experience, and visual branding, the business gained stronger brand recognition, increased visibility, and a more intentional foundation for future growth.
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